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Frequently Asked Questions | The Adrenaline Group
What is The Adrenaline Group?
Adrenaline is a software development and product strategy consulting firm headquartered in Washington D.C. Adrenaline specializes in helping Internet entrepreneurs to start up, fast. The firm partners with entrepreneurial organizations, creating dominant new businesses that leverage emerging technologies to provide satisfying experiences for end user customers. Founded in 1997, the company has grown exponentially to over 50 employees, and opened a second office in Austin, Texas in early 2000.
What services does Adrenaline offer?
Adrenaline provides a full range of technology-based product development services, from initial product planning through software development and server deployment. The firm implements client goals either by creating new eBusinesses around digital product offerings, or by integrating eBusiness features and capabilities around traditional product offerings.
Adrenaline is organized into four practice groups, which enable the firm to identify market opportunities and exploit them on ambitious, market-driven schedules. Depending on need, client engagements range from full teams combining all practices, to consulting from individual practices.
- Product Planning - Helps companies to plan a differentiated product offering that raises entry barriers to potential competitors. The end product includes a Multiple Release Technology Plan (MRTP) that outlines a series of carefully crafted incremental product releases.
- User Interface Development - Works with clients to design and fine-tune the user experience for their software applications. The practice incorporates usability, interaction design and data management to increase the attractiveness and satisfaction of the product offering. Includes a black and white user interface map to guide development.
- System Architecture - Provides a complete architecture plan addressing scalability, availability, security, and deployment & operating costs. Adrenaline performs technology selection, network and system architecture design, and works with the major ISPs to deploy systems and tightly integrate into the ISP’s monitoring and management functions.
- Web Development - Rapidly delivers complex, high-performance Web systems. Adrenaline systems feature clean, simple designs and well-documented, high quality code. Adrenaline has developed a large, reusable code base that allows our developers to focus on developing your application.
What is the Adrenaline Rush?
The Adrenaline Rush combines business strategy and deep technology expertise into a proven methodology for rapidly delivering market-winning products and services to market. It's based on the experience of over 45 successful Web deployments, and on Adrenaline's reusable knowledge and technology class library. Adrenaline applies small, focused teams to a hands-on phased engagement process with milestone-oriented deliverables. The firm truly partners with clients, with success defined by the design, delivery and implementation of the final product to end-user customers.
Who are Adrenaline's main competitors?
While Adrenaline's services are not limited to Internet specific technologies, Adrenaline competes with the current crop of Internet focused e-Builders. The market for these e-services vendors is very fragmented, with the largest holding only 7% market share. As a result, Adrenaline experiences very little direct competition with any individual e-Builders on a regular basis.
What sets Adrenaline apart from the competition?
Adrenaline's advantage goes to the heart of what's driving the business models of the new economy – innovative new product and service offerings. Adrenaline has the talent, technology expertise, and product-obsessed methodology to exploit opportunities on ambitious, market-driven schedules. The firm enjoys an extremely high concentration of talented and accomplished engineers. Its cutting-edge technologies include financial product modeling, voice enabling technologies (ASR-TTS), and communications protocol implementation. And Adrenaline's unique approach to new product development combines product strategy with deep technology expertise into a proven methodology for creating market winning products and services.
Who are Adrenaline’s customers?
Adrenaline helps entrepreneurial organizations seeking to commercialize emerging technologies to create dominant new business offerings and products. The firm's clients range from start-ups to established companies both transitioning to the Web or seeking to improve an existing Internet product. Adrenaline has built technology products for and provided services to over 45 early-stage, venture backed and corporate clients including Linuxcare, eStudentLoan.com, PETsMART.com, The Motley Fool and VarsityBooks.com.
What are Adrenaline’s greatest challenges?
As Adrenaline maintains its current high growth rate, the firm's challenges include continuing to find talented and energetic employees, and further broadening its customer base. Most of Adrenaline's earliest customers are located in the Washington, DC region, where Adrenaline has achieved strong name recognition. While the firm also has clients in Silicon Valley and elsewhere, Adrenaline now seeks to expand its market through greater national-level visibility. Also, while the pre-IPO start-up community remains healthy, Adrenaline understands the need to balance these clients with larger companies, and seeks to bring its unique brand of technology-focused new product development to the corporate audience.
What are Adrenaline’s plans for the future?
As Adrenaline grows, the firm will continue to focus on leveraging emerging technologies to capture new business opportunities. In the future, Adrenaline believes that all companies will become technology companies. They will touch their customers and they will compete with one another on the basis of innovative new technology offerings to their stakeholders. Adrenaline will continue to provide clients with cutting-edge technology, along with winning product strategy, as products move from the Web to remote devices and beyond.
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