Corporate Background of The Adrenaline Group

Company
The Adrenaline Group (www.adrenaline.com) is the leader in helping businesses build breakthrough, first-of-a-kind digital products and services that attract new customers and create competitive advantage. Adrenaline combines high-level product strategy consulting and innovative software development to serve companies leveraging emerging technologies to develop new lines of business. The firm drives value creation and innovation at the edge of the network, where new technology directly touches our clients' customers, whether by personal computer, wireless device or telephone. Adrenaline's Technology Advisory Service performs internal technology audits, technical business case preparation and technical due diligence for investors and acquiring firms.

Adrenaline was founded in 1997 by commercial software industry veterans Scott McLoughlin and Greg DuPertuis. The company has assembled a remarkable pool of over 45 talented, world-class technologists drawn from leading firms such as Microsoft, AOL, CyberCash, Intuit, Oracle, MIT Lincoln Labs, Student.com, and Appnet. Adrenaline is headquartered in Washington, D.C. The firm is privately held.

Services
Adrenaline offers a range of consulting and development services that assist clients at each step of the new product development process-- from ideation and prototyping to feature design, usability testing, software development and launch. Collaborative communications and a highly disciplined project management methodology ensure that new digital products are completed on schedule and are market ready upon completion.

• New Product Development - Adrenaline's full-scale engagements include product ideation, user interface design, software development, architecture planning and deployment of new technology. Software systems feature clean, simple designs and well-documented, high-quality code.
  
  
  • Product Planning - For clients planning new products or updating an existing product line, a team of product management and technology strategists combines several best-of-breed analytical and planning models to thoroughly analyze the market, competitive landscape and customer behavior. This analysis generates an actionable product blueprint that identifies specific features, a milestone-based product development plan, and a follow-on product release strategy and a proof of concept prototype.
    
    
  • Usability Studies/User Interface Design - Information architects apply proven design principles and rigorous field-testing to design and fine-tune the user experience for clients' new or existing software applications. A superior customer experience leads to more users, repeats visits and increased revenues.
    
    
  • System Engineering and Network Design - Systems architects advise clients on configuring and planning a digital infrastructure that will scale incrementally as a business grows. Adrenaline provides hardware and software selection, system configuration, security policy, operational planning, capacity planning, and database design services.
    
    
• Technical Advisory Service - Adrenaline's senior technical advisory service performs internal technology audits, technology organization development, technical business case preparation and technical due diligence for investors and acquiring firms. Adrenaline's consulting teams include some of the country's best software engineers, usability designers, system architects and product specialists, many of who have held CTO or COO positions at leading technology firms.

Technology

Web Applications and Infrastructure High performance server-side Java and C++ XML (Extensible Markup Language) Scalable Linux/Solaris/Apache deployments Oracle database deployments Adrenaline Base Components Middleware

Wireless applications Speech Technologies Voice-over-IP Distributed Computing Smart Cards Global multi-site Web server deployments

Industry Vertical Experience

Financial Services Publishing and Media B2B Services Online Communities Telecommunications & Internet

Consumer Retail Travel and Leisure Customer Care (eCRM) Enterprise Technology

Select Clients

Agillion BrightMail Broadsoft Butterfly.net Cooperative Finance Corporation Covad Communications CrossMedia Networks Darby Overseas Investments

Discovery Communications e-steel.com Happy Puppy HomeFair.com Image Café/ Network Solutions/ Verisign Linuxcare, Inc. NASD

Panasonic Parabon Computation PETsMART.com Powerize/Hoovers.com Reliacast ShareMedia SubPrimeX WashingtonPost.com

Key Executives

Scott McLoughlin, Co-Founder, Chairman Greg DuPertuis, Co-Founder and President and CEO Alden Hart, Chief Technology Officer Wayne Bovier, Senior Vice President, New Product Development Jonathan Davis, Senior Vice President Rick Garvin, Senior Vice President, Technology Advisory Services Scott Webster, Senior Vice President, Sales & Marketing, North America Barbara Zadina, Vice President, Corporate Communications Doug Palmer, Director of Finance Rob Morris, Director, Corporate Recruiting