Adrenaline Begins the Year with Several New Contracts
Discovery Communications, Butterfly.net Among Newest Clients
Washington, DC - March 27, 2001 - The Adrenaline Group, a leader in helping companies build breakthrough, first-of-a-kind digital products and services, announced that it signed several new clients in the first quarter of 2001, continuing the company's solid record of growth into the new year. Recent new clients include local technology leader Discovery Communications, as well as innovative companies mPortal and Butterfly.net.
Discovery Communications
Discovery Communications, Inc. (DCI) is the leading global real-world media and entertainment company. DCI has grown from its core property, the Discovery Channel, first launched in the United States in 1985, to current global operations in 152 countries with over 500 million total subscribers. DCI's 33 networks of distinctive programming represent 14 entertainment brands including TLC, Animal Planet, Travel Channel, Discovery Health Channel, Discovery Kids, and a family of digital channels. DCI's other properties consist of Discovery.com and 165 Discovery Channel retail stores. DCI also distributes BBC America in the United States. Adrenaline is providing technology advisory services to Discovery.com.
Butterfly.net
Butterfly.net provides a platform to connect mobile devices, PC and consoles in massively-multiplayer, persistent and pervasive games. The executive team of Butterfly.net previously founded Ultraprise Corporation. Ultraprise's flagship service, Ultraprise.com, is a successful B2B exchange for the financial services industry. Adrenaline is augmenting the software development effort for the Butterfly.net platform.
mPortal
mPortal Inc. leverages its superior solutions and best-in-class partnerships to enable businesses and service providers to mobilize their existing applications and infrastructure. Enterprise Everywhereä, the company's mobile application platform, enables partners, clients, and customers to easily and cost-effectively take corporate data from any source and deliver it to any PDA, Internet-enabled phone, two-way pager, or interactive TV. A key component of Enterprise Everywhere is mPortal's unique Mobile Development Environmentä (MDE). The MDE is the first and only visual, drag-and-drop, GUI interface for rapidly mobilizing backend applications and content. mPortal makes the MDE available to partners and clients without charge. Adrenaline provided a usability analysis and enhancements to the MDE. Adrenaline's rapid prototyping and deep technology expertise greatly improved usability and user adoption.
About The Adrenaline Group
The Adrenaline Group (www.adrenaline.com) is the leader in helping businesses build breakthrough, first-of-a-kind digital products and services that attract new customers and create competitive advantage. Adrenaline assist clients at each step of the new product development process-- from ideation and prototyping to feature design, usability testing, software development and launch. Adrenaline's technology expertise includes high performance Web applications and infrastructure, wireless applications, XML based systems, speech technologies, distributed computing and data management systems. Adrenaline's Technology Advisory Services division performs internal technology audits, technical business case preparation and technical due diligence for investors and acquiring firms.
Founded in 1997, Adrenaline has provided technology products and consulting services to over 70 corporate, venture backed, and early-stage clients including Panasonic, The Motley Fool's Soapbox.com, Discovery Communications, Network Solutions, PETsMART.com, e-steel.com and WashingtonPost.com. The company is headquartered in Washington, D.C. and has offices in Austin, Texas.
