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Adrenaline Year-End Press Release

ADRENALINE THRIVES IN 2000 WITH 500% GROWTH

Technology Focus Yields Success in Turbulent Business Environment

Washington, D.C., (Jan. 16, 2001) - The Adrenaline Group, a leader in helping companies build breakthrough, first-of-a-kind digital products and services, announced that 2000 was a record year for the company's growth. Adrenaline's FY2000 revenues exceeded $10 million - a 500 percent increase from FY1999. Adrenaline also tripled its staff in the past year, with the firm now employing over 70 technologists and business strategists at offices in Washington, DC and Austin, Texas.

"Last year was the gut-check for many technology companies. Thanks to focus and a lot of hard work, Adrenaline not only survived - we thrived," said Adrenaline co-founder and CEO Scott McLoughlin. "Technology expertise matters in the new 'new economy.' Our strong technology teams consistently delivered solid value to our customers. Adrenaline was fortunate to partner with great clients in 2000, and we continue to put a lot of effort into ensuring that Adrenaline is a stable institution that our clients can depend on in 2001 and beyond."

Adrenaline serves an innovation-driven client base encompassing established enterprises as well as high technology startups. Over the past year, Adrenaline customers included Discovery Communications, Panasonic, The Motley Fool's Soapbox.com, Reliacast, Washingtonpost.com, Parabon Computation, PETsMART and Venator/Foot Locker.

"We help all of our clients deliver killer applications to market, and we have built a killer team to accomplish this mission," says Greg DuPertuis, Adrenaline co-founder and President. "Our consultants wield expertise in several different emerging technologies such as wireless, XML, high performance Web systems, speech technologies and distributed computing systems. We often combine several of these technologies in a single product."

Industry experts credit Adrenaline's customer-focused, technology driven methodology as the key to the company's growth over the past year.

"Unlike many Web services suppliers in the custom solutions sector, Adrenaline's heritage is in deep application development, not creative design, making it one of the market's more technology product-oriented firms - helping even technology vendors bring products to market, " said Stephen Lane, Professional Services Research Director at the Aberdeen Group in Boston. "Internet services firms that can establish a focus and offer a differentiated service - not widely available elsewhere - will hold a competitive edge in this year's market," said Robert McCullough, senior analyst with the Hurwitz Group, a research firm in Framingham, Mass. "Adrenaline's consistent focus on superior technology will continue to position the company as a logical choice for innovative enterprises."

The company's growth and success has attracted national and local attention. LocalBusiness.com named Adrenaline to their Washington 50 to Watch list, noting that Adrenaline is "ready to set the industry on fire." Washington Business Forward named Adrenaline CEO McLoughlin as "a rising star" in their "Next Network" list of Washington business leaders.

About The Adrenaline Group
The Adrenaline Group (www.adrenaline.com) is a leading provider of high technology new product development services. Adrenaline combines high-level product strategy consulting and innovative software development to help clients bring new technology products and services to market. The firm serves companies developing new lines of business, leveraging emerging technologies to build digital products and services that will attract and satisfy their customers. Adrenaline's technology expertise includes high performance Web applications and infrastructure, wireless applications, XML based systems, speech technologies, distributed computing and data management systems. Adrenaline's Technology Advisory Services division performs internal technology audits, technical business case preparation and technical due diligence for investors and acquiring firms.

Founded in 1997, Adrenaline has provided technology products and consulting services to over 70 corporate, venture backed, and early-stage clients including Panasonic, The Motley Fool's Soapbox.com, Agillion, Covad Communications, PETsMART.com, e-STEEL.com and WashingtonPost.com. The company is headquartered in Washington, D.C. and has offices in Austin, Texas.

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Press Contact:
Barbara Zadina
The Adrenaline Group
barbara@adrenaline.com
(202) 628-4438 Ext. 226
   


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