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Forrester recently met with Adrenaline Group to find
out about the company's spin on eBusiness
services. Adrenaline builds highly technical custom
web applications to support new business models. Why
would Adrenaline forsake mass-market package
implementations to focus on a narrow (albeit
profitable) segment of the eBusiness market? CEO Scott
McLoughlin says his employees would get bored doing
what has already been done -- it's much cooler to
build new apps.
© 2000 Forrester Research, Inc. All rights reserved.
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